MONTREAL (FIBA 3x3 World Tour 2019) – The Canadian city of Montreal will play host to a FIBA 3x3 World Tour Masters on September 7-8, 2019.
FIBA and TriCon Events signed a three-year contract, which will bring the number one event of the 3x3 professional season to the largest city in the Québec Province until 2021.
"Canada has become a hotbed for 3x3 and we are thrilled about the city of Montreal’s decision to host a FIBA 3x3 World Tour in 2019," FIBA 3x3 Managing Director Alex Sanchez said.
Montreal becomes the third Canadian city to host a FIBA 3x3 professional event, though the first one in Québec. A FIBA 3x3 World Tour Masters has been held in Saskatoon since 2017 and Edmonton hosted a 3x3 Challenger for the first time this year. The Canadian men’s national team finished 6th at the FIBA 3x3 World Cup 2018.
"It is just fitting that our 3x3 stars visit the home of the 1976 Summer Olympics, just 1 year before the game's Olympic debut in Tokyo," Sanchez added.
"More Olympic host cities such as Beijing, Rio de Janeiro, Tokyo and Mexico have staged the FIBA 3x3 World Tour in previous years. Montreal and 3x3 have so much in common: dynamic, urban and multicultural. We are looking forward to an exciting event and a genuine urban culture party in this iconic city next year!"
The FIBA 3x3 World Tour Montreal Masters will be organized by private promoter TriCon Events, who has successfully organized the ITU World Triathlon Montreal for the last 3 years.
"With this partnership, TriCon Events continues to build and deliver exciting international sports events to Canada since 2016, with no better backdrop than the city of Montreal. The whole team is eager to host some of the best basketball players in the world, and have them experience Montreal hospitality for the next years," TriCon Events President Patrice Brunet said.
More information about the expanded FIBA 3x3 World Tour - including several brand new locations – will be announced shortly.
ABOUT FIBA 3x3
Exciting, urban and innovative, 3x3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court.
It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and since then has benefited from the launch of a yearly city-based FIBA 3x3 World Tour and national-team FIBA 3x3 World & Continental Cups. On June 9, 2017, 3x3 was added to the Olympic Program, starting from the Tokyo 2020 Games.
Nike is FIBA 3x3's Founding Partner and Tissot FIBA 3x3's Official Timekeeper.
FIBA 3x3 events are played on Sport Court's floors with Schelde backstops, protected by MagicSky's tents and benefit from Wilson's innovative and specially-made ball for 3x3.
For further information about 3x3, visit fiba3x3.basketball, FIBA 3x3 accounts on Facebook, Instagram, Sina Weibo, Tencent, Twitter, Youku and YouTube or contact email@example.com.
ABOUT TRICON EVENTS
Founded in 2016, TriCon Events is a sports events management company that focuses on acquiring rights from Olympic sport international federations that have valuable event properties that they wish to stage in Canada, and more particularly in the Montreal area.
The company ensures that each project either meets or exceeds the International Federation’s operational requirements through the retention of the right management and technical team members.
TriCon Events also manages and deploys all intellectual property rights related to marketing activations and visibility, as well as domestic broadcast rights, in line with sponsor and other stakeholder expectations.