SHIJIAZHUANG/MIES (China, Switzerland) - FIBA and Enlio, a Chinese leading sports floor-making company, announced a multi-year extension of their partnership for the FIBA 3x3 World Tour and the FIBA 3x3 World Cups.
“It is our great pleasure to continue our successful working relationship with Enlio in 3x3,” FIBA Secretary General Andreas Zagklis said. “The partnership with Enlio has been a key step in the professionalization of 3x3 as a fast-paced and spectacular Olympic discipline, through high-technology flooring systems that address players’ needs for safety and high performance.”
The announcement comes just one year after Enlio was the court supplier for the 3x3 event at the Tokyo 2020 Olympics and three years before the end of the previous agreement.
In 2019, Enlio engineered a court, tailor-made for 3x3, whose SES® Elastic Tile - softer than ordinary polypropylene material and which realizes full body soft structure - ensures excellent support and protection for the players’ body. The court’s anti-slip and impacting force effectively protects the players’ joints and helps them express their strength and leaping ability to the maximum. The soft structure and smooth texture design offers the players protection against serious bruises. This technology also guarantees a better and more stable ball bounce. Its weather resistance property helps retain excellent elasticity all year round. Last but not least, the court is made of recyclable thermoplastic elastomer tiles.
“We are delighted to extend our partnership with FIBA for 3x3,” Enlio Chairman Li Yu said. “It was a great pride for us to see our courts used all around the world in FIBA 3x3 competitions, including the Tokyo Olympics. We are passionate about the growth of the discipline at the Paris and Los Angeles Games and are excited to be given the chance to bring our contribution for the foreseeable future.”
Exciting, urban and innovative, 3x3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court.
It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and since then has benefited from the launch of a yearly professional circuit for men and women (World Tour and Women’s Series respectively) and national-team competitions.
3x3 made its Olympic debut at the Tokyo 2020 Games.
Wilson is the Global Ball Partner. FIBA 3x3 events are played on Enlio floors with Schelde backstops, Bodet shot-clocks and the Magic Sky canopy system.
For further information about 3x3, visit fiba3x3.basketball, FIBA 3x3 accounts on Douyin, Facebook, Instagram, Sina Weibo, Tencent, TikTok, Twitch, Twitter, Youku and YouTube or contact firstname.lastname@example.org.