13 Apr 2023
MIES (Switzerland) / BARCELONA (Spain)- After the success from last year’s edition, the International Basketball Federation (FIBA) and celebrity streamer Ibai Llanos will partner again to host the second edition of the FIBA 3x3 Streamers Tournament, which will take place in Barcelona, Spain on April 21, 2023.
Some of the most popular streamers on the planet will lace up their sneakers and step on a 3x3 court to compete in a real competition with FIBA 3x3 rules. The event will be broadcast live by Ibai on his Twitch Channel, which ranks fourth in the world with more than 12.9 million followers. The participants will be announced closer to the event.
During its first edition last year, the event was the number one most watched stream worldwide on Twitch that day. An average of 150,000 fans followed the games live, with a peak at 193,000 users. In total, more than 2 million people watched the event on Ibai’s Twitch channel. And, after the final buzzer, the participating influencers generated more than 20 million views across their social media platforms.
The event also had a significant, positive impact on FIBA3x3’s owned channels, in the form of 10,000 new followers in a few days.
The collaboration with Ibai, who won the Best Streamer of the World Award three times, is the perfect proof of 3x3’s attractiveness and FIBA’s willingness to engage with a young new audience.
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Exciting, urban and innovative, 3x3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court.
It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and since then has benefited from the launch of a yearly city-based FIBA 3x3 World Tour and national-team FIBA 3x3 World & Continental Cups.
On July 24, 2021, 3x3 made its Olympic debut at the Tokyo Games.
For further information about 3x3, visit fiba3x3.basketball, FIBA 3x3 accounts on Facebook, Instagram, Sina Weibo, Tencent, TikTok, Twitter, Youku , YouTube and Twitch or contact 3x3@fiba.basketball.